What Is Direct Selling
Sunday, March 9th, 2008Akhir-akhir ini sering saya membaca di berbagai majalah atau internet salah satu bentuk atau model marketing yang namanya direct selling (DS). Di situ dikatakan DS ini akan menjadi model marketing yang paling efektif, efisien dan memberikan keuntungan yang banyak sehingga banyak perusahaan-perusahaan besar maupun kecil akan menerapkannya dalam memasarkan produk mereka ke masyarakat. Berikut ini salah satu kutipan tentang direct selling yang saya ambil dari website www.directsellingfestival.com
Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of products and services directly to consumers.
In today’s world, products and services are mainly sold through enormous marketing and advertising campaigns after passing certain channels of distribution. This method involves high costs which the customers need to cover later in the form of high-prices.
However, Direct Selling is the sale of a consumer product or service, person-to-person, away from a fixed retail location. These products and services are marketed to customers by independent salespeople. Products are sold primarily through in-home product demonstrations, parties and one-on-one selling. It’s driven mainly by the power of word-of-mouth advertising, which has proved to be the most effective over the years.
